The team at RUN were asked to create the typographic cover for a marketing guide fit for a king - Burger King. The guide needed to have a modern look, without being too corporate. After sinking a few Whoppers we used the mustard and sauce as the catalyst for their design. We filled a bunch of mustard and sauce bottles and began squirting. The guide was distributed to every Burger King franchisee store owner in New Zealand and the mustard lettering was a big hit with the BK marketing team and franchisees involved.