Jump approached RUN with the unique opportunity to develop the brand identity, website, signage and collateral for their indoor trampoline park, the first of its kind in New Zealand. The driving inspiration behind Jump was the client’s children, so a painting by their kids formed the inspiration behind the brief.
We drew inspiration from the kids painting, using the three main colours to form the primary colour palette for Jump. The logo, sub-brand logos and brand identity elements were designed to show movement, and illustrative-style photography was developed to complement this and bring it all together. All elements combine to make the identity appeal to both children and adults of all ages, in a bright, colourful and fun way. Jump opened with great success, sold-out sessions and thousands of visitors through the doors as well as Facebook likes within the first month of opening.