Weekly RUNdown
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Here’s some of what’s been happening in our industry - advertising, design and digital - over the last week.

- Controversial or the new standard? Publicis clients will now be paying for their own award entry fees. See the article.

- Ad says don’t click and don’t watch? See it here.

- Signs of the Times: Conversation-starting art comes to Auckland’s Cornwall Park. See it here.

- D&AD Call out Kiwi advertising creatives for New Blood initiative. See the call for entry here.

- Digital revenue reviewed. See it here.

- “This film is aimed at design nerds”. See the film here.

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Weekly RUNdown
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Here’s some of what’s been happening in our industry - advertising, design and digital - over the last week.

- The Auckland Festival of Photography is on now! Make sure you check out what's happening here.

- Milton Glaser: “Art and design are not the same thing”

- Pinterest introduces Business Profile Innovations. See article.

-  Jacinda Ardern and the NZ Herald are leading a push to integrate creativity into all areas of NZ society, following the release of a Creative NZ survey. See the Mad-Daily article here.

- TVNZ research finds audiences are most receptive to ads on broadcast TV. See article.

- Luxe Pack 2018: Packaging trends. “Sustainability is no longer visible, you cannot see it, you just do it.” See article.

- Desktop advertising continues to lead the way according to IABNZ’s Revenue Report. See it here.

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Weekly RUNdown

Here’s some of what’s been happening in our industry - advertising, design and digital - over the last week.

-  The Scouts looks to become “cool again” with unified brand identity - nice one! See it here.

- Kiwi users get the ability to decide what’s hot or not as Facebook reveals the Dislike Button. Check it out here.

- In the wake of GDPR, here’s how to see the data that tech giants have about you.

-  First look at London Design Festival 2018, from installations to branding by Pentagram. See it here.

Article about if 'you are' using 'AR'. See it here.

- Techweek wrapup. See the what happened here.

- The Unfiltered conference was amazing! And there's still Friday's 'Party of the year' to attend as well. Check it out here.

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Weekly RUNdown
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Here’s some of what’s been happening in our industry - advertising, design and digital - over the last week.

- Techweek starts tomorrow. We’re excited to be going along to a few of the events, including Unfiltered Live. Hope to see you there!

- TV sucks, don't use it anymore. Read article.

- Airbnb rolls out new brand typeface: See it here.

- Big Mac turns 50, makes us question reality with Big Mac-Themed Coke can.

- General Data Protection Regulation (GDPR) comes into effect on 25 May. Are you ready for the gdpr?

- We loved the original Lacoste x Save Our Species campaign, now Percil has leveraged off it to create this.

- AR for the kids or adults. See it here.

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Weekly RUNdown
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Here’s some of what’s been happening in our industry - advertising, design and digital - over the last week.

- We agree it’s time for charities to stop being afraid of their marketing spend - including one of our favourite TED talks ever! Read more.

- Mixing it up seems to be the way for some marketers since Zuckerbergs bombshell in January. Read more.

- One of the reasons we support work place experience and internships - a UK report shows design graduates lack real world skills - from our experience it’s also happening here in NZ.

- We enjoy watching interesting talks from industry leaders while we work and Unfiltered has some of the best. Yesterday it was announced Unfiltered is now 100% free, so we’ll definitely be working our way through all the talks. Check them out here.

- But first, today we’re watching highlights from the Adobe 99U Conference, live from New York, with talks, interviews, and portfolio reviews with some of the world’s leading creatives.

- Block chain myths and misnomers. Check out the article here.

- We’re not into buzzwords either – Pentagram’s Natasha Jen on ‘design thinking’. Read more.

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Weekly RUNdown
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Here’s some of what’s been happening in our industry - advertising, design and digital - over the last week.

- Google has been listening to you to perfect an audio search function on their platform. Read more

- Design that reflects the behaviour of its customers by new Bank. See article

- Trivago reveal their new logo. See it here

- Semi Permanent Auckland turns 15 this year! This year, for the first time, Semi Permanent is a three-day festival of creative thinking. Find out more

- NZ ad revenue down slightly in 2017. Read more

- We’ve just finished designing and producing a book, plus as a company are trying to become more sustainable ourselves, so we loved this article

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Weekly Rundown
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Here’s some of what’s been happening in our industry - advertising, design and digital - over the last week.

- After videos now getting pushed down the rankings on Facebook, Google announced their new video capability this week. Read more

- Following on from our Creative Director Raymond McKay’s article about diversity in Advertising, it seems the problem is faced by the design industry tool, as this London report suggests.

- Never mind what this means for fake news, what does this mean for advertising? Read more

- We love this new universal typeface that acts as Braille for everyone - would love the chance to use it in one of our designs one day soon! Read more

- Smaller agencies need be much much more than their cool ‘independent’ status. Read more 

- Since we’re starting up our own alcohol brand, we had to throw this one in here - fancy a drink with your dog? 

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Weekly RUNdown
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Here’s some of what’s been happening in our industry - advertising, design and digital - over the last week.

- Design’s economic contribution to New Zealand’s economy has shown that in 2017 design contributed $10.1b to New Zealand’s GDP (approximately 4.2%). So it’s no surprise the Designers Institute of New Zealand Best Design Awards always gets plenty of entries. Entries are now open, closing late June. 

- Which days of the week do brands post most on Instagram? Of course it depends on your product or industry, but here are the general results. Read more.

- Both Facebook and Instagram have made changes that will limit the amount of data that third-party developers can access. Nice for users, not so nice for third-party developers. Read more

- Getty Images held a visual trends 2018 breakfast yesterday, with Australian Creative Researcher Petra O'Halloran explaining insights, the trends and how they used analysis, pop culture, consumer behaviours and data to predict them. The 2018 trends are: 1. Second Renaissance, 2. Conceptual Realism, 3. Masculinity Undone. Read more.

- Google launches Reach Planner for YouTube and video ad forecasting in AdWords. Read more.

- Snapchat makes AR lenses ‘shoppable’. Read more.

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Time for New Perspectives
 Image courtesy of Gottfried Lindauer

Image courtesy of Gottfried Lindauer

This week I read an article about diversity in advertising, by Founder and ECD Bridget Taylor of Auckland ad agency Contagion. As a fellow Māori and agency owner this really touched a nerve and drove me to add my two cents to the conversation around diversity in an industry dominated by ‘white males’, as Bridget mentions. And largely what this entails for those not from these circles.

I am Ngāti Porou, Ngāti Kahungunu and Tainui, I am related to Irihapeti Hahau, who was the daughter of the second Māori King, Tāwhiao - this is my lineage, a far cry from the advertising boardrooms that dot the Auckland landscape. Although I don’t speak Te Reo and don’t practise the tikanga of my ancestor’s daily, as a Māori you do have a different set of sensibilities in certain environments.

Advertising was definitely a change of environment and one I certainly had no idea about, especially coming from a less affluent suburb on Auckland’s North Shore. At Glenfield College, ‘Advertising Creative’ certainly wasn’t on any list as an option for my career aspirations. If I knew what the life of a ‘Creative’ entailed, I probably wouldn’t have spent three years completing a Bachelor of Communication studies at AUT, also had I known some people in the industry or had family connections, this may have fast tracked my career trajectory.

 I totally agree with Bridget’s thoughts about the lack of Māori in our industry. Māori youth often don’t have any exposure or role models to even think about advertising as a career option. This is something I’d like to help change.

After attending a few Hui at the Whāriki Business networking events in conjunction with ATEED, I’ve been inspired by the work they are doing. The older generations are now championing the younger rangatahi who are also becoming astute business owners and budding entrepreneurs themselves. This kind of leadership and mentoring is something we need more of, particularly in advertising.

 Times have changed and so has our society according to the New Zealand Comms Council. The makeup of our nation is up to 200 different ethnic groups, 160 different languages and almost 50% of the population are non-European and projected to climb further. 

This is in stark comparison to advertising’s unequal display of a diverse workforce, where the industry is predominantly European. Kind of an empty discussion, when the reality of our diversity in advertising doesn’t match the enthusiasm for change around the issue.

At least the discourse is positive, we just need some action to make this idea succeed. With this discussion going in the right direction, the future of our industry is sure to be dynamic and diverse!

Article originally published for LinkedIn by RUN Creative Director Raymond McKay

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The Radical Generosity of NZ Women
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As a female business owner I’m proud to be part of one of the most disruptive feminist business models on the planet. Having just branched out recently to New Zealand, SheEO is less than a decade away from having a billion dollar perpetual fund.

SheEO is a global community of women coming together to transform how female innovators are financed, supported and celebrated, inspiring women to follow their dreams and change the world.

The model is simple. In each region 500 women ‘Activators’, like me, each contribute $1100 as an act of radical generosity. The half a million dollars raised creates a capital fund to be loaned out to support up to five selected women-led ventures. Successful ventures need to show they’re creating a better world through their business and that they can scale. The loans are paid back into the fund over time then loaned out again, creating a perpetual fund for future generations.

The initiative is not just about the dollars; SheEO is also about generating a community of support. Along with wanting to help women succeed and share my design expertise with others in business, one of the reasons I got involved is the networks. Being part of SheEO means you have access to an incredible group of females around the world – a global women’s network like never before.

According to Forbes, women will create over half of all businesses this year, yet astonishingly only 4 percent of venture capital goes to women-owned businesses. An almost unbelievable fact and one of the other reasons I decided to get involved with SheEO.

After visiting New Zealand last year, SheEO Founder Vicki Saunders noticed a definite move to action here that she hadn’t seen in other markets. Along with former Tele­com CEO and My Food Bag Co-Founder Theresa Gattung, she decided to make NZ the first country outside of the US and Canada to be part of the movement. Now, a year later over 150 regions around the world have applied to replicate the model.

The first SheEO NZ finalists have recently been announced. They include chia seed beverage company CHIA, Dove River Peonies, who create natural products for sensitive skin and Pomegranate Kitchen, a catering social enterprise employing former refugee women as cooks.

We’re aiming for 500 NZ Activators by the end of this month to help fund 5 Kiwi women-led ventures. Today there are 344 Activators signed up, so we need your help. And what better day to sign up than today – International Women’s Day. Let’s change the world together! Are you in?

#InternationalWomensDay #radicalgenerosity #SheEO #SheEONZ

Article originally published for LinkedIn by RUN Design Director Laura Cibilich.