Here’s some of what’s been happening in our industry - advertising, design and digital - over the last week.
Doodles at 20: the best Google homepage logo recreations. We can see why the Earth Day 2018 doodle has been the most watched so far - love it!
The NZ Comms Council has just released a book based on evidence-based research showing long-term brand building drives business profitability. A long but good read! Or watch the video overview here.
American nature TV channel Animal Planet has been rebranded with a blue elephant logo.
How intent is redefining the marketing funnel. Loving the simple click through customer journeys on here too.
How to succeed with stories - are you ready for the “storification” of social media?
When an attempt to be innovative with advertising misses the mark.
Adobe reveals Aero: an augmented reality tool for designers, intended to be used alongside existing programs like Photoshop and Dimension, to help designers visualise virtual graphics and products in real-world environments.
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