Back from our working trip to Niue and we were lucky enough to be some of the first people to see the new Air New Zealand safety video while in the sky. Here’s some of what’s been happening in our industry - advertising, design and digital - over the last week.
Yes, Air New Zealand released their new ‘It’s Kiwi Safety’ video and as usual it’s dividing the nation - but our 4 year old loved it!
Australian island Tasmania gets a new brand, aiming to attract more tourism, business and residents to the region as well as improve its economy. Also taking the brave step of making it open-source branding - giving it to locals to use for free.
10 ads that show how crazy American politics is.
And the 2019 predictions have started already! Here are Bonzai’s Top 5 digital advertising predictions for 2019 – with a special focus on NZ (forget the video, it’s not related to the predictions).
Singles’ Day - yes there is such a thing and if you’re a marketer targeting anyone that fits into the singles category it’s definitely one to be aware of. Originating in China, but now becoming one of the biggest shopping days around the world, particularly online, Singles’ Day is on 11th November, a couple of weeks ahead of Black Friday.
KFC turns angry tweet into advertising gold.
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