Weekly RUNdown

LauraCibilich_Run_Advertising_AdtechAuckland.jpg

Here’s some of what’s been happening in our industry - advertising, design and digital - over the last week.

  • Lego has released a new line of blocks for adults called Forma that aim to empower people's creativity and mental wellbeing, seeing an untapped market in adults who are looking for a casual creative outlet but may not feel comfortable picking up a paintbrush.

  • While on the topic of Lego - Lego Education gets a brand refresh.

  • IABNZ’s Internet Advertising Report for Q3 2018 has been released, with total revenue reaching $266 million for the quarter representing 13 percent growth year-on-year. We went along to the panel launch event where a bunch of numbers and charts all around digital advertising were discussed.

  • A biggie on our advertising / marketing event calendar, Ad:tech - a place for forward-thinking brands, agencies, media owners, technology providers and investors looking to learn, invest, network - was on in Auckland this week. Here’s a summary.

  • The London Design Biennale 2018 saw 40 countries exhibit at Sommerset House during September, responding to the theme of Emotional States, investigating the important relationship between design, strong emotional responses and real social needs. Louise Kellerman from Design Assembly traveled to London to experience it first-hand.

  • John Lewis shows how a Christmas ad featuring a celebrity should be done.

  • YouTube is now the number one channel in New Zealand in daily reach for the under 40 demographic – with 74 percent reach compared to 32 percent reach on TV.

If you found this RUNdown useful, please share it with your online community. We know how to create great strategy, design and advertising and use the latest technological innovations to a brand's advantage. Contact us now for more details.

Run Withrun