Here’s some of what’s been happening in our industry - advertising, design and digital - over the last week.
- Design’s economic contribution to New Zealand’s economy has shown that in 2017 design contributed $10.1b to New Zealand’s GDP (approximately 4.2%). So it’s no surprise the Designers Institute of New Zealand Best Design Awards always gets plenty of entries. Entries are now open, closing late June.
- Which days of the week do brands post most on Instagram? Of course it depends on your product or industry, but here are the general results. Read more.
- Both Facebook and Instagram have made changes that will limit the amount of data that third-party developers can access. Nice for users, not so nice for third-party developers. Read more.
- Getty Images held a visual trends 2018 breakfast yesterday, with Australian Creative Researcher Petra O'Halloran explaining insights, the trends and how they used analysis, pop culture, consumer behaviours and data to predict them. The 2018 trends are: 1. Second Renaissance, 2. Conceptual Realism, 3. Masculinity Undone. Read more.
- Google launches Reach Planner for YouTube and video ad forecasting in AdWords. Read more.
- Snapchat makes AR lenses ‘shoppable’. Read more.
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