We’re back and fully into the swing of things after a restful break. But lots has still been happening - including single use plastic bags disappearing from supermarkets (yay!) - so here’s a bumper edition of our RUNdown to start off the year.
Here’s some of what’s been happening in our industry - advertising, design and digital - over the last few weeks.
HBO spent a day handing out nicknames from ‘The Sopranos’ - branding genius.
Marketing brilliance - Fiji Water Girl at the Golden Globes.
Mastercard logo goes word-free, designed by design legend Michael Bierut (who our Design Director Laura Cibilich was lucky enough to interview when he was in NZ in 2015).
We’re enjoying this KFC publicity stunt - they’ve made limited edition candles that smell like the Colonel’s famous gravy.
Facebook Messenger’s Untapped Organic Message Blasts. A good way to market for the right brands, before it starts to annoy people too much. Look out for a lot of this in 2019.
ITV lets 52 creatives mess around with its logo for new on-air look - looks like fun!
The importance of good hand-lettering and attention to detail, as Bunnings found out recently.
Pepsi gets its most significant marketing overhaul in seven years, along with a new strapline
Ok, we know Christmas is over, but had to share this one last xmas ad - playing off one of our fav Xmas movies, Home Alone.
And a summary of the 2019 trend predictions. Great to see sustainability coming through so strongly in a lot of the latest trend reports!
2019 creative image and video trends - including strangely, icing typography!
2019 marketing predictions.
Trends and takeaways from the annual consumer tech extravaganza CES 2019 - did you know that 60% of consumers in the United States are now using voice to ask the internet questions?
Packaging trends for 2019.
Nice our PM made it into the video of the top US Google trends in 2018 - the world searched for ‘good’.
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