We’ve got a bit of a female theme this week and being a female founded agency we’re finding we’re much more of a minority than we first thought, leading the way for upcoming females in the creative agencies. Here’s some of what’s been happening in our industry - advertising, design and digital - over the last week.
US study by Kantar, which concluded: six out of 10 women think the way women are portrayed in advertising is outdated, including three out of four Gen Z women who believe ads directed at them are ‘completely out of touch’.
Behind the McDonald’s redesign: from the Speedee typeface to the Archery logo system.
Famed designer Jessica Walsh launches &Walsh, joining RUN as one of the 0.1% of Women founded creative agencies. To coincide with the launch, Walsh published an article addressing the gender imbalance in the industry.
Tech trends report 2019 from the Future Today Institute - identifying science and technology trends that will influence business, government, education, media and society in the coming year.
Astonishingly UK research shows only a fifth of design jobs are filled by women.
Demand for digital, voice apps and femvertising are all covered here from a NZ perspective.
While the largest political protest in decades is storming through Auckland, another political party attacks with this low blow.
Artist Vicky Tamariki's colourful series of 20 fierce and funny femmes adorn construction hoardings on Customs Street and in Takutai Square, Auckland. A nice one to check out if you have time in the city this week.
PrideAM have just dropped their guide to producing LGBTQ-inclusive advertising aimed at a mainstream audience. With contributions from world-leading thinkers it's a must have for modern brands.
Design Week and Kerning the Gap campaign for gender equality.
Where we’d love to be this week is the Gold Cost, Australia, to attend Typism - a 3-day type and lettering festival featuring NZ’s very own Kate Hursthouse.
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