RUN Finalists in the Communication Arts Design Awards
We're proud to announce that RUN has been named as finalists in the Communication Arts 2020 Design Awards, for our Pride in Lights project for Auckland Council.
The Communication Arts Design competition is hailed as one of the most prestigious competitions in graphic design in the world. The work was selected from thousands of entries. This year, the design jury included the likes of Vince Frost from Sydney, Arutza Rico Onzaga from Colombia, Gareth How at from the UK and 7 other creative designers that have all helped shape the creative industry to what it is today. To be selected as a finalist, judges select work that they believe are worthy and then take it to a panel where a majority vote is required for the project to move from the screening round into the final.
The ‘Pride in Lights’ activation was a series of interactive lights installed at the Ellen Melville Centre in Auckland City’s High Street earlier this year, to help the community celebrate the Auckland Pride Festival 2020. Huge light panels were controlled by a web app, allowing users to choose a graphic, colour it, then send it to the Centre’s giant windows, where it was animated in lights, overlooking Freyberg Square. The graphics included the word ‘PRIDE’, kissing lips and winking eyes to create cheekiness and personality, reflecting the fun nature of the annual festival. RUN collaborated with Augmented Human Lab at Auckland Bioengineering Institute and Faculty of Creative Arts and Industries to make it all come to life.
We’re extremely humbled by being recognised in these well respected awards, alongside some design greats including Pentagram, Design Army and Innocean. We love that we’re a small, independent agency putting Aotearoa on the map for our creativity.