RUN

BadGood

Overview
Client

RUN

Channels

Interactive, App design, user interface design

A passion project concocted by RUN’s Creative Director, Raymond, after finding himself in a stressful situation. Not one for breathing or meditation apps he came up with the idea for a kind of modern digital punching bag. BadGood is a novelty app that allows users to shake, scream or type out their everyday frustrations - bad energy - into their device. In return they receive a ‘good’, positive digital reward to switch their mindset, providing instant gratification. BadGood turns your bad energy into good energy. RUN have partnered with one of the world’s leaders in creating human-computer interfaces, Suranga Nanayakkara, Director of the Augmented Human Lab at the Auckland Bioengineering Institute, at The University of Auckland, to develop the app. A way for RUN to give back and put a little more good into the world, BadGood is available for free download on the App Store and Google Play, having launched at Techweek NZ 2019.

No items found.
FACEBOOK  |  LINKEDIN   |  INSTAGRAM

We’d love to have a kōrero about your next project!

Raymond McKay
Chief Creative Officer
+64 211 750 941
Laura Cibilich
Design Director
+64 211 100 737