BadGood

A passion project concocted by RUN’s Creative Director, Raymond, after finding himself in a stressful situation. Not one for breathing or meditation apps he came up with the idea for a kind of modern digital punching bag. BadGood is a novelty app that allows users to shake, scream or type out their everyday frustrations - bad energy - into their device. In return they receive a ‘good’, positive digital reward to switch their mindset, providing instant gratification. BadGood turns your bad energy into good energy. RUN have partnered with one of the world’s leaders in creating human-computer interfaces, Suranga Nanayakkara, Director of the Augmented Human Lab at the Auckland Bioengineering Institute, at The University of Auckland, to develop the app. A way for RUN to give back and put a little more good into the world, BadGood is available for free download on the App Store and Google Play, having launched at Techweek NZ 2019.

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