Food and Agriculture Organization of the United Nations (FAO)
Brand Identity, Interactive, Photography, Environmental Graphics, Film
RUN worked on an extensive project for the Food and Agriculture Organisation of the UnitedNations (FAO) to promote and educate locals and visitors about biodiversity conservation in the Huvalu Forest Conservation Area. The forest covers almost a quarter of Niue and contains some of the most threatened plants and animals in the world. Our deliverables included branding, positioning, extensive graphic design work, photography, film, print and digital collateral, brochures, advertising, multimedia touchscreen, installations, signage and scientific research. We created a design with a natural, intentionally imperfect look, to fit within the Niuean context. Details included a custom ‘Huvalu’ typeface and the use of natural resources, pushing the boundaries of traditional signage, to make them unique, interesting and unexpected. We commissioned a Niuean illustrator for a true local representation and community involvement. Knowing the content needed to blend western science with Niuean history and culture, we consulted with various government departments, village councils and local guides throughout the project. The project had a successful launch, gaining worldwide PR and coinciding with the visit of the New Zealand Prime Minister (the Rt Hon BillEnglish). Our work contributed in a large part to an excellent rating in the final wider project evaluation for the United Nations.