Brand Identity, Digital, Photography
Matiu is a traditional Māori artist based in Auckland, Aotearoa, with over 20 years experience in whakairo and waka construction. Matiu approached RUN to create an umbrella identity he could launch all of his work under. His goal as an artist was to cross over into the more conceptual world of fine art and bring together his both Māori and European heritage. A logo mark was created to represent his heritage, inspired by Māori kōwhaiwhai patterns, as well as symbolise the traditional badge insignia found on the coat-of-arms of many European family crests. The mark also represents the tip of the carving tools Matiu uses when creating his artworks and works as an abstract letter ‘M’. Letterpress business cards were produced to carry through the high end feel. RUN also art directed a photo shoot and retouched the images, to create a tone for the display of his artworks and brand imagery. We also helped Matiu create a proposal submission using this piece of work, for NZ Sculpture Onshore, one of New Zealand’s leading sculpture trail exhibitions, for which he was successfully chosen, allowing exposure to the targeted audience and for him to network with some of New Zealand’s most prolific and famous sculptural artists and art buyers.