Pride In Lights
The Auckland Council needed a unique creative solution to draw attention to the Ellen Melville Centre and help the community celebrate Auckland Pride Festival 2020. It also needed to have some kind of interactive feature, so people were drawn to interact with it, not just look or walk past. Creative agency RUN came up with the solution to transform Auckland City’s Ellen Melville Centre into a rainbow hub. They created an installation consisting of huge light panels, which are controlled by a web app. This allows users to choose a graphic, colour it, then send it to the Centre’s giant windows, where it is then animated in lights, overlooking Freyberg Square. The graphics include winking eyes and kissing lips to give it a little cheekiness and personality, bringing in the fun flavour of the Pride Festival, while engaging the Ellen Melville audience. RUN collaborated with Augmented Human Lab at Auckland BioengineeringInstitute and Faculty of Creative Arts & Industries to make it all happen.