Puma + PT

Perspective

Overview
Client

Puma

Channels

Brand Identity, Film, Album Graphics

Polynesian R&B artist Pieter Tuhoro (PT) approached RUN to help him pivot from mainstream hip-hop and R&B to the EDM category. We completely overhauled Pieter’s visual identity with a simple ‘PT’ brand mark and a suite of elements including photography. Partnering with Puma we also developed a new series of emotive films called ‘Puma Perspective’, which included PT’s travels touring acrossAustralia, focusing on his perspective of the music industry.

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Raymond McKay
Chief Creative Officer
+64 211 750 941
Laura Cibilich
Design Director
+64 211 100 737