Mō Mātou / About Us

RUN is a Māori owned, globally awarded, advertising and design agency. Leaders in creative communications, particularly across Māori and Pasifika kaupapa.

Formed in 2008, we have many years of expertise and experience working at the highest levels of our industry in Aotearoa, New Zealand, for both national and international brands and organisations. We’re different, our whakapapa is Māori. We do what all the network agencies do, but weave in genuine Te Ao Māori values, and a cultural lens that others may not understand. We bring clarity to navigating a communication path with Māori and Pasifika culture, paired with a commercial understanding, using design-led creative solutions to deliver solid outcomes. How we do this means different things to different organisations – we may be your partner as a guide, collaborator, or as a challenger to help you reach your goals – all while being inclusive and respectful.

Kapa / Our Team

RUN are a diverse team of creative individuals

Raymond Otene McKay

Co-Founder / Chief Creative Officer

Raymond is Waikato, Ngāti Kahungunu, Ngāti Porou, Ngāti Awa
and was named as one of Campaign Asia Pacific’s 40 Under 40. Raymond has worked at the highest level of advertising. He is one of the few Māori Creative Directors in the advertising industry in the world, giving him a unique cultural viewpoint in the ever-changing Aotearoa landscape. He holds a Bachelor of Communications Studies and has worked at Saatchi and Saatchi, Colenso, TBWA Whybin, Lowe, Draft FCB, DDB and 99, working for well-known national and international brands. Experienced in a variety of categories and disciplines, Raymond thrives on any creative challenge. Exposure to all facets of advertising has enabled him to effectively navigate the gap between traditional and digital communications.

Laura Cibilich

Co-Founder / Design Director

Laura was lauded as a Campaign Asia-Pacific Woman to Watch list in 2018, for being an outstanding female high achiever in the marketing, advertising and communications industry. Laura is a designer with over 18 years experience, and an extensive knowledge of strategic design and brand identity, with particular expertise in graphic design and typography. Since founding RUN in 2008, she has orchestrated the launch of many successful brands, including an extensive biodiversity project in the Pacific for the United Nations. Laura has a passion for helping clients grow and build their business. Her inherent knowledge and strategic based thinking help her expertly navigate across media channels in the implementation of branding projects on any scale, small or large.

Call Laura on +64 211100 737

Maria Philp

GRAPHIC Designer

Maria is a talented graphic and motion designer with an array of technical expertise. She spent most of her childhood growing up in Fiji and is of Fijian and Samoan heritage - a cultural chameleon who navigates across many viewpoints. Graduating at the top of her class at design school in Auckland, Maria walks the walk commercially in her design practice and also culturally. She is young and carefree in her approach, while having the commercial nous across her work for large multinational clients at RUN. In her own time Maria is an exhibiting artist and is creating an online magazine called Matter, which looks at popular culture across a variety of genres. She is also the agency's resident gym fanatic.

Core Services

Brand Strategy
Brand Communication
Visual Identity Design
Collateral Design
Publication Design
Report Design
Packaging Design
Print Design
Digital Design
Environmental Design
Advertising Campaigns
Creative Ideation
Idea Generation
Campaign Concept
Campaign Implementation
Digital Advertising
Social Media Strategy
Out of Home (OOH)
Art Direction
Digital Product Creation

Our Values

We are grounded in Te Ao Māori values, to benefit and enrich our clients and team.

We’d love to have a kōrero about your next project!

Raymond McKay
Chief Creative Officer

Laura Cibilich
Design Director
+64 211 100 737